[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.horsona.sk\/influenceri-alebo-promoteri\/#Article","mainEntityOfPage":"https:\/\/www.horsona.sk\/influenceri-alebo-promoteri\/","headline":"Influenceri alebo promot\u00e9ri?","name":"Influenceri alebo promot\u00e9ri?","description":"Kedysi sa \u013eudia smiali z oby\u010dajn\u00fdch rekl\u00e1m a napodob\u0148ovali ich pred priate\u013emi. Dnes je tento \u0161t\u00fdl humoru mladej gener\u00e1cii \u00faplne nezn\u00e1my. \u010co v\u0161ak bezpochyby zachyt\u00e1vaj\u00fa s\u00fa r\u00f4zne postavi\u010dky zo sveta […]","datePublished":"2019-05-25","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.horsona.sk\/author\/#Person","name":"","url":"https:\/\/www.horsona.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"horsona.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.horsona.sk\/wp-content\/uploads\/img_a302378_w16762_t1561387383.jpg","url":"https:\/\/www.horsona.sk\/wp-content\/uploads\/img_a302378_w16762_t1561387383.jpg","height":0,"width":0},"url":"https:\/\/www.horsona.sk\/influenceri-alebo-promoteri\/","wordCount":389,"articleBody":"Kedysi sa \u013eudia smiali z oby\u010dajn\u00fdch rekl\u00e1m a napodob\u0148ovali ich pred priate\u013emi. Dnes je tento \u0161t\u00fdl humoru mladej gener\u00e1cii \u00faplne nezn\u00e1my. \u010co v\u0161ak bezpochyby zachyt\u00e1vaj\u00fa s\u00fa r\u00f4zne postavi\u010dky zo sveta internetu, ktor\u00e9 sa sna\u017eia privyrobi\u0165 si. S\u00edce sa pok\u00fa\u0161aj\u00fa prid\u00e1va\u0165 aj origin\u00e1lny obsah, no \u010dasto im to jednoducho nevyjde. Jedin\u00e9, o \u010do sa musia b\u00e1\u0165 je z\u00e1klad\u0148a ich fan\u00fa\u0161ikov a zni\u017euj\u00face sa \u010d\u00edsla ich popularity. Ide predsa o reklamy, \u010do sa n\u00e1m sna\u017eia naserv\u00edrova\u0165.\tJe to e\u0161te o \u013eu\u010foch?\u010co bolo kedysi tak n\u00e1dherne autentick\u00e9 a v\u00fdrazn\u00e9, dnes spad\u00e1 do \u0161ed\u00e9ho \u0161umu a nez\u00e1ujmu. \u010casto vn\u00edmame Instagramerov alebo Youtuberov len ako podmas. U\u017e to nie s\u00fa origin\u00e1lne n\u00e1pady, n\u00e1zory alebo komentovanie. Aj preto h\u013ead\u00e1me nie\u010do, pre\u010do by sme v internetovej komunite zostali. D\u00f4vod na to d\u00e1vaj\u00fa mnoh\u00fdm firmy, ktor\u00e9 influencerov podporuj\u00fa. Ned\u00e1vny experiment s otvoren\u00edm online m\u00f3dneho obchodu len pritakal zau\u017e\u00edvanej norme soci\u00e1lnych siet\u00ed. \u013dudia ako Emma Drobn\u00e1, Andrea Vere\u0161ov\u00e1 alebo in\u00ed menej v\u00fdrazn\u00ed u\u017e dopredu spamovali obsah na\u0161ich najnov\u0161\u00edch pr\u00edspevkov referenciami, ktor\u00e9 odkazovali na otv\u00e1ranie a nov\u00e9 zna\u010dky. T\u00ed menej trpezliv\u00fd si chyt\u013eav\u00fa fr\u00e1zu na\u0161li vo vyh\u013ead\u00e1va\u010di a zostali sklaman\u00ed.Rovnako ako t\u00ed, \u010do videli fotky z \u00fa\u017easnej p\u00e1rty. Mnoh\u00ed boli roz\u010darovan\u00ed, ke\u010f\u017ee si mysleli, \u017ee ide o nie\u010do viac ako prezentovanie internetov\u00e9ho obchodu. T\u00fdch s\u00fa stovky. Bohu\u017eia\u013e aj \u013eud\u00ed, ktor\u00ed maj\u00fa ve\u013ek\u00fd dopad na ml\u00e1de\u017e a adolescentov.V\u0161etko sa to\u010d\u00ed o peniazoch a pre sklaman\u00fdch by to malo by\u0165 pou\u010denie do bud\u00facna. Nemus\u00edme sa zapoji\u0165 do kupovania ani do bezhlav\u00e9ho konzumu, ke\u010f\u017ee za to nie sme platen\u00ed. T\u00ed \u010do s\u00fa n\u00e1m u\u017e pravidelne pods\u00favaj\u00fa svojich sponzorov a neraz ich profily pripom\u00ednaj\u00fa zl\u00fd vtip ako niekoho, koho odoberaj\u00fa st\u00e1tis\u00edce sledovate\u013eov. Zmena je zatia\u013e v nedoh\u013eadne, no m\u00f4\u017eeme ju podpori\u0165 vyjadren\u00edm svojho n\u00e1zoru a pevnej v\u00f4le nenecha\u0165 sa zl\u00e1ka\u0165 a min\u00fa\u0165 peniaze, len kv\u00f4li zn\u00e1mej tv\u00e1ri.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Influenceri alebo promot\u00e9ri?","item":"https:\/\/www.horsona.sk\/influenceri-alebo-promoteri\/#breadcrumbitem"}]}]